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Salesforce
Answer the CMO in minutes
What it shows
Taking the question a CMO actually asks — which campaigns drove pipeline — and answering it from Salesforce data in one pass: tying campaign members to the opportunities that followed, and ranking the campaigns by the pipeline behind them.
Why you need Datachef for this
The campaign influence Salesforce ships with attributes on its own terms and only for the records it was switched on for, and standard reports will not join campaigns to opportunities through contacts and accounts the way the question requires. So the answer is usually assembled by hand in a spreadsheet, days after it was asked. Datachef writes it as a query once and re-runs it whenever it is asked again.
